Jim uses Mortgage Quest's search mechanism to find past clients who can benefit from refinancing. He closes 5 to 10 extra loans per month using this strategy. Jim also uses the program to track newsletters sent to clients and is able to track the calls to monitor their effectiveness. The Status letters keep everyone--including the borrower, listing agents and selling agents--informed about the loan status, thereby reducing the number of calls about loan status. Everyone is kept informed and as a result, are more satisfied. Jim reports that Mortgage Quest increases his business 20% per year. Sending prospects valuable information enhances name recognition and makes it easier to make appointments.