Lu has been using Mortgage Quest since 1993. He wanted a consistent value-added marketing program he could use for Realtors and prospects in order to stay in contact with them and build customer loyalty. Lu found it was too difficult to do this manually. He says that Mortgage Quest is like having a part-time assistant because he doesn’t have to remember when to send letters to people. Staying in touch with his past customers has increased his business 20% per year. Mortgage Quest builds customer loyalty because of its ability to automatically follow up and stay in contact with past customers.