Introduction

Mortgage Quest's campaign manager provides the tool to manage effective marketing campaigns for any purpose. Once a campaign is set up, it runs automatically until completion. You can write your own marketing letters, although, writing high quality and effective marketing letters is a time consuming process.

Market Focus is continually developing marketing materials that can be used only with Mortgage Quest. These letters are designed to provide valuable information to your prospects and business associates. The letters quote industry experts who give the information in the letters credibility. The letters end with a request for referrals or their business.

Mortgage Quest marketing letters install into campaigns so all you have to do is tell Mortgage Quest who to send them to. The next few sections describe each marketing module and the associated marketing strategy.

The following marketing letters are sold separately.  All marketing campaign letters come in print and e-mail formats.

·      Series 1 - Special Letters to Specific Realtors

·      Series 2 - Special Letters to Consumers

·      Series 3 - General Letters to Realtors

·      Series 4 - Special Letters to Realtors

·      Series 5 - Special Letters to Past Borrowers

·      Special Interest Letters – 24 Categories