The Campaign Manager allows you to create and manage marketing campaigns. Marketing campaigns involve sending one or more letters or e-email to a group of people on a timed basis.
When creating marketing campaigns, you need to consider:
· When do I want the campaign to begin?
· Who do I want to receive the campaign letters?
· Which letters do I want to send?
· How often do I want to send letters?
Marketing campaigns consist of these elements:
· Target List - The Target List contains the group of people who will receive letters.
· Letter List - The Letter List contains one or more letters sent during a marketing campaign. There is no limit to the number of letters in a Letter List.
· Campaign Status - A marketing campaign can have the following operational statuses:
o Incomplete - The campaign is missing a component.
o Ready - The campaign is ready to print the first marketing letter.
o Active - The first letter of the campaign has been printed. The campaign has scheduled letters to print in the future.
o Completed - All letters of the campaign have been printed.
o Cancelled - A once active campaign has been cancelled.
· Start Date - The date the marketing campaign begins.