Market Quest for real estate agents is a marketing database and CRM system designed for the real estate industry. This version has all the great features of Mortgage Quest. The only difference is we customized it for the real estate industry. Additional screens capture key information on buyers and sellers of property. Real Estate marketing campaigns allow agents to stay in contact with prospects, current and past clients in an easy and effective way via letters or e-mail.
An easy to use checklist and contingency system tracks tasks defined for the buying and selling process.
Market Quest helps you:
- Generate and track leads.
- Capture key information on buyers and sellers
- Convert more prospects to clients.
- Increase repeat business and referrals from past customers.
- Improve customer relationships.
- Create customers for life.
- Improve communication with clients and other business professionals.
- Track key dates with listing and selling property
- Track checklists and contingencies for completing transactions.
Marketing Campaigns
Market Quest contains the following marketing campaigns designed to stay in contact with prospects and past customers on a consistent basis. There are separate campaigns for buyers and sellers. Each campaign has letters in print and e-mail formats.
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Prospect Buyer - Stay in contact with prospects looking for an agent to help them buy property for two months. The goal is to help them decide to enlist you as their agent.
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Prospect Seller - Stay in contact with prospects looking for an agent to help them sell their property for two months. The goal is to help them decide to enlist you as their agent.
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Client Buyer - When clients decide to enlist you as their agent, this campaign stays in contact with them while they look for property for 4 weeks. The goal is to encourage customer loyalty during the property buying process.
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Client Seller - When clients decide to enlist you as their agent, this campaign stays in contact with them while you list their property for four weeks. The goal is to encourage customer loyalty during the property selling process.
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Past Buyer - After the real estate transaction, this campaign stays in contact with past buyers for five years. The goal is to generate referrals and repeat business.
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Past Seller - After the real estate transaction, this campaign stays in contact with past sellers for five years. The goal is to generate referrals and repeat business.