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The main goal of all marketing is to generate leads that turn into sales. But not all leads are the same. As you know, the best leads are referrals from customers and other referral partners, such as loan originators, insurance agents and financial professionals. The close ratio for referrals can be as high as 95%. Market Quest for Real Estate contains many proven marketing strategies to help you easily increase sales from referrals and close more prospects.
Do you want to beat 75% of your competition? Surveys show that 70%-80% of sales are made after 5-10 contacts. But 50% of sales professionals never follow up and 25% stop after the second contact.
Market Quest helps you stay in contact with prospects looking to buy or sell a home with informative and effective video and regular email. This positions you as a “Trusted Advisor” and convinces your prospects to select you as their agent. This strategy not only impresses your prospects with consistent follow-up, it also helps you gain more clients. Prospect marketing campaigns are automated so you can continually stay in contact with all leads easily.
Stay in contact with past buyers and sellers to build customer loyalty with informative newsletters and holiday ecards sent automatically. This generates referrals from your satisfied past clients and you’ll stay top of mind the next time your customers, or their friends, family and coworkers buy or sell real estate. Don’t let your past customers forget you by not staying in contact with them.
Build business relationships with other professionals who can refer customers to you, such as loan officers, insurance agents, CPA’s, and financial planners. Send them holiday ecards and weekly Real Estate newsletters.
Search your customer database for potential prospects. For example, you can send just listed announcements to prospects looking to buy a home in a specific area.
Increase your referrals from other professionals by including their photo and contact information on all email sent to prospects they refer. Your referral partners love it because you are helping them increase their business through referrals as well. You love it because it encourages referrals and it’s easy with Market Quest.
The best way to encourage future referrals is to track who is giving you the most referrals and formally thank them.
Many agents professionals have data in various places, such as email systems, Outlook and Excel spreadsheets. Market Quest’s intelligent importing features bring information from these different sources into one centralized database. Market Quest also has a special tool to eliminate duplicates.
Market Focus imports all your data for you, including:
Market Focus, Inc.
2307 Fenton Parkway #134
San Diego, CA 92108