The $7,500 First Time Buyer Tax Credit, established by the 2008 Housing and Economic Recovery Act, has created a hugh marketing opportunity for loan officers. These powerful, timely, HRA messages are designed to:
- Create urgency, and to move prospects to take action now!
- Target the broadest array of prospects, and third-party clients.
- Capture new Realtor, builder, and third party clients.
The tax credit ends on June 30, 2009, so it is urgent that you begin to market this incredible program immediately!
Because of the time limits set on the tax credit, this program is designed to be a short-term blitz campaign.
(Unsure about the details of the tax credit and how to market to it, Click here to hear Jan Schrader's FREE tutorial.)
The Housing Recovery Act Marketing Module includes 44 marketing pieces and 2 valuable tools to help you implement this marketing strategy.
- 10 Prospecting Letters, 10 Emails
- Target to first time buyers
- 3 Realtor Contact Letters, 3 Emails
- Notify Realtors you're marketing to first timers. Solicit Realtor referrals and propose joint marketing. Create new Realtor clients.
- 3 Builder Contact Letters, 3 Emails
- Solicit builder referrals and create new clients.
- 3 Third Party Professional Referral Souce Letters, 3 Emails
- Market to those professionals who have clients that are likely candidates for tax credit: attourneys, CPA's, financial planners, insurance professionals, etc. Invite co-operative marketing.
- 3 General Referral Letters
- These mesages can be sent to virtually anyone in your database. They create awareness of the tax credit and ask for referrals, helping you "get the word out", and broading your marketing reach.
You will also receive two valuable tools to help you market the program: One, the “Tax Credit Quick Reference Guide” that explains every aspect of the program in simple terms, and Two, the “Joint Marketing Plan"; a complete marketing plan you can use immediately for joint marketing with Realtors, builders, and third party professionals, including attorneys, CPAs, financial planners, and insurance professionals.
These new messages, designed to allow you to capitalize on the window of opportunity offered by the $7500 tax credit, were created by mortgage marketing experts at Jan Schrader & Associates specifically for Mortgage Quest.
The First-Time Buyer Tax Credit provides a great opportunity to create new business and develop new referral sources from Realtors, builders, and third-party professionals. You simply can’t miss out on this. Get these powerful marketing tools and get started today!
44 Marketing Pieces
Prospects, Past Buyer, Referral Sources, and Family Members
Tax Credit Reference Guide
Joint Marketing Plan





