Marketing Automation
Our marketing automation is designed for busy sales professionals and marketing departments who want to increase their marketing with the least amount of effort. All that is needed is to simply add people to the database and they automatically receive newsletters, birthday ecards, holiday and seasonal ecards, and other drip marketing campaigns. This advanced automation can be done for individual sales professionals or groups of sales professionals. All email is personalized with the sales professional’s photo, logo, social media links and other contact information for a common look and feel. This “Set It and Forget It” technology allows you to get maximum results with very little effort.
Our automation gives you the power of a marketing department and levels the playing field with larger organizations who have dedicated staff to produce and distribute marketing content. All marketing content is personalized for each sales professional, so it’s easy to have a common look and feel for your group or organization.
Newsletter Marketing
Every week OriginationPro produces three newsletters for the real estate, mortgage and insurance industries. Everyone entered into the database can receive a newsletter automatically at whatever frequency you like: weekly, biweekly, monthly or quarterly. Each newsletter is branded to the sales professional with their photo, logo, contact and licensing information.
The newsletter produced by In Touch Today is sent automatically to everyone in the database monthly.
It’s easy to send any newsletter or flyer to everyone in your database or to specific groups of people.
Holiday and Birthday Ecards
You never have to remember when to send holiday or birthday ecards to people in your database. Market Focus monitors your database daily and sends birthday ecards 7 days a week.
Drip Marketing Campaigns
When you add people to drip marketing campaigns, they automatically receive a series of email for all sales professionals. For prospect campaigns, you close more sales with less effort because you don’t have to remember to stay in contact. As your prospects become clients, they are automatically removed from the prospect campaigns.
Custom Marketing Campaigns
It’s easy to create custom marketing campaigns for any purpose and duration. You can use marketing content from the Market Focus 800 email library, video email or create your own content. You can use the Market Focus query tool to find specific groups of people to add to your custom marketing campaigns. Your Internet leads can be automatically added to your custom campaigns.
Partner Cobranding
To encourage referrals from other professionals, Market Focus can add your referral partner’s photo, logo and contact information on ecards, newsletters and custom campaign email sent to people they refer.
Centralized Marketing
You can manage the marketing for all sales professionals in your office in one central marketing system. This ensures marketing consistency company-wide.
Reporting
Market Focus has many marketing production reports to help you fine-tune your marketing. You can generate reports for individual sales professionals or a global report for the entire company.
When the automated marketing sends birthday ecards, drip marketing campaigns, newsletters and other content, Market Focus emails each sales professional a daily report showing what was sent and to whom. It also includes any action items for the day.
Email Report
List Management
Every email sent from Market Focus has an unsubscribe link which people can use to opt-out. Market Focus updates the database automatically with opt-out requests so you don’t have to remember to do it. The database is also updated if there are problems with email addresses, such as bounces, blocks or invalid email.
