Video content grabs the attention of your prospects and customers better than standard email. Marketing research shows that view times, click-throughs, purchases, and brand recall all improve with video. The challenge of video marketing, however, is creating the content and delivering it to your customers. Most sales professionals don’t have the time, ability or desire to create high quality video content and they lack a marketing system to deliver video efficiently to get the best results.
Market Focus is teamed with a company called Fast Forward Stories to provide you with industry-specific video content. The combination of Market Focus’ automated email marketing technology and Fast Forward Stories video content will give you a competitive advantage to engage your customers and close more sales.
Market Focus provides many features for sending video email:
The mortgage industry is a challenging and regulated industry. Engaging your clients and business partners to build long-term relationships has changed in a very competitive environment. The key competitive strategy is to provide meaningful content your clients need, when they need it. Video is ideal for communicating complex mortgage topics in a clear visual way. That allows your customer to make intelligent mortgage decisions, and as a result position you as a “Trusted Advisor”.
Market Focus has created automated video drip campaigns for the following categories of customers. You can also create custom video marketing campaigns easily with Fast Forward Stories videos and Mortgage Quest. See examples below.
How Are Pre-Qualifying And Pre-Approval Different?
How Large A Down Payment Do I Need?
Are There Special Mortgages For First-Time Homebuyers?
What Are The Advantages Of 15- And 30-Year Fixed-Rate Mortgages?
How Can I Find Out Information About My Credit History?
What Are The Major Types Of VA Loans?
Most consumers start their home-buying or home-selling process online. They search the internet for homes and pricing before they engage a professional agent. They also will contact multiple agents when deciding to sell or buy a home. One way to stand out from your competition is to send your prospects short videos on real estate-specific topics to guide them in the home selling or home buying process. This positions you as a “Trusted Advisor” by providing them information they can use and will appreciate.
Market Focus has created automated video drip campaigns for the following categories of customers. You can also create custom video marketing campaigns easily with Fast Forward Stories videos and Market Quest for Real Estate. See examples below.
When Should I Sell?
How Can I Improve My Homes Value?
6 Home-Selling Mistakes
What Other Issues Should I Consider Before I Buy My Home?
How Can I Determine My Housing Needs Before I Begin The Search?
How Does Purchasing A Home Compare With Renting?